Vullnet Veliaj

Vullnet Veliaj

Digital Marketing Freelancer and Marketing Consultant

How to build brand recognition and trust?

Build Brand Recognition and Trust with Vullnet Veliaj

A strong brand is not necessarily the one that captures your attention initially, but rather the one that stays in your memory. A strong brand helps to differentiate your company from competitors. It is a promise made to customers, which will build trust and loyalty among them, if kept honestly until the end of their customer journey. 

Here are a few steps to building brand recognition: 

  1. Make it unique and recognizable using visual identity and the same tone of voice. 
  2. Tell or create a story to bring it to life and humanize it. 
  3. Bring value beyond your product and services. 
  4. Create content appealing to share and socialize by engaging in open conversations with your online audience. 
  5. Contribute honestly to your community. 
  6. Run awareness ads like Google Display Ads or Social Media Ads if the budget allows it
  7. Consistently represented across all touchpoints, including your website, social media, advertising. Consistency builds trust, makes it recognizable and memorable. 

It is true that building brand recognition takes time and effort, but the benefits are worth it. Be it the brand of your company or your personal brand, maintaining consistency across all your online presence and providing value will ultimately build a strong and recognizable brand that sets you apart from the competition. And id doesn’t have to be a big brand, it has to be your brand. 

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